Today’s ad platforms have evolved greatly from those of a decade ago and have gained much complexity. GDPR, CMP, Header Bidding, ad-blockers, timeouts, viewability. Gone are the days of simple AdSense or AdManager implementations that required less than 10 lines of JavaScript code and a single report to keep up to date on impressions and […]
Bidscape, Innovative Ad Revenue Optimization Platform
Prebid, the industry’s open source header-bidding wrapper, is not easy to implement and configure. Publishers have to constantly update code, fiddle with it to make sure it works with all of their supply-side platforms, create default settings and timeouts and then test that the whole shebang is functioning properly. While that’s doable for a large […]